Chapter 9: Social Media Flashcards
cost per thousand impressions (CPM)
One of the two common methods of charging for paid media, where ads are billed at a flat rate per 1,000 impressions, which is a measure of the number of times an ad is displayed—whether it was actually clicked on or not.
cyberabuse
Any form of mistreatment or lack of care, both physical and mental, based on the use of an electronic communications device that causes harm and distress to others.
cyberharassment
A form of cyberabuse in which the abusive behavior, which involves the use of an electronic communications device, is degrading, humiliating, hurtful, insulting, intimidating, malicious, or otherwise offensive to an individual or group of individuals causing substantial emotional distress.
cyberstalking
Threatening behavior or unwanted advances directed at an adult using the Internet or other forms of online and electronic communications; the adult version of cyberbullying.
earned media
Media exposure an organization gets through press and social media mentions, positive online ratings, reviews, tweets and retweets, reposts (or “shares”), recommendations, and so on.
organic media marketing
A form of marketing that employs tools provided by or tailored for a particular social media platform to build a social community and interact with it by sharing posts and responding to customer comments on the organization’s blog and social media accounts.
paid media marketing
A form of marketing that involves paying a third party to broadcast an organization’s display ads or sponsored messages to social media users.
social media
Web-based communication channels and tools that enable people to interact with each other by creating online communities where they can share information, ideas, messages, and other content, including images, audio, and video.
social media marketing
A form of marketing that involves the use of social networks to communicate and promote the benefits of products and services.
social networking platform
Technology that allows creation of an online community of Internet users that enables members to break down barriers created by time, distance, and cultural differences.
social shopping platform
A combination of shopping and social networking.
viral marketing
An approach to advertising that encourages individuals to pass along a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence.
cost per click (CPC)
One of the two common methods of charging for paid media, where ads are paid for only when someone actually clicks on them.
