Chapter 9: CSR communication Flashcards

1
Q

CSR elements:

A
  1. Voluntary practices
    Refers to specific voluntary practices of organization
  2. Responsibility
    For which they take responsibility, seeking to repair the wrongs caused by their actions, aiming at further contributing to the sustainable development of society with a sense of duty
  3. Accountability
    Related to the company’s requirement to be accountable for the practices related to its triple economic, environmental, and social impact
  4. Creation of social value
    Aiming at creating shared social value
  5. Stakeholders
    Showing their respect for the interest and values of the multiple stakeholders involved
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2
Q

Motivation for CSR

A
  1. A business case
    Driven by economic benefits
  2. An ethical case
    Driven by values
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3
Q

Stakeholder perspective

A
  • Firm is a network of relationships with multiple stakeholders
  • Maximization of economic value is not enough
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4
Q

Social contracts theory

A
  • Gray et al. (1996), society = ‘a series of social contracts between members of society and society itself’
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5
Q

Two types of CSR Communication:

A
  • Structural
    Communication in the process
  • Instrumental
    Communication about CSR carried out by the company
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6
Q

CC deals with:

A
  • Increasing stakeholder knowledge and awareness of what a company is doing about CSR
  • Improving stakeholders’ attitudes towards a company
  • Increasing the supportive behavior towards a company
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7
Q

Three types of strategies

A
  • Informing (telling, not listening)
  • Responding (listen to tell)
  • Engaging (dialogue)
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8
Q

Six- stem CSR implementation framework

A
  1. Undertake a CSR assessment
  2. Develop a CSR strategy
  3. Develop CSR commitments
  4. Implement CSR commitments
  5. Ensure and report progress
  6. Assess and improve
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9
Q

Typology of communication tools to be used in CSR communication
- Based on two dimension, 4 types

A

Instrumental vs deliberative
Public vs private

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