Chapter 9: CSR communication Flashcards
1
Q
CSR elements:
A
- Voluntary practices
Refers to specific voluntary practices of organization - Responsibility
For which they take responsibility, seeking to repair the wrongs caused by their actions, aiming at further contributing to the sustainable development of society with a sense of duty - Accountability
Related to the company’s requirement to be accountable for the practices related to its triple economic, environmental, and social impact - Creation of social value
Aiming at creating shared social value - Stakeholders
Showing their respect for the interest and values of the multiple stakeholders involved
2
Q
Motivation for CSR
A
- A business case
Driven by economic benefits - An ethical case
Driven by values
3
Q
Stakeholder perspective
A
- Firm is a network of relationships with multiple stakeholders
- Maximization of economic value is not enough
4
Q
Social contracts theory
A
- Gray et al. (1996), society = ‘a series of social contracts between members of society and society itself’
5
Q
Two types of CSR Communication:
A
- Structural
Communication in the process - Instrumental
Communication about CSR carried out by the company
6
Q
CC deals with:
A
- Increasing stakeholder knowledge and awareness of what a company is doing about CSR
- Improving stakeholders’ attitudes towards a company
- Increasing the supportive behavior towards a company
7
Q
Three types of strategies
A
- Informing (telling, not listening)
- Responding (listen to tell)
- Engaging (dialogue)
8
Q
Six- stem CSR implementation framework
A
- Undertake a CSR assessment
- Develop a CSR strategy
- Develop CSR commitments
- Implement CSR commitments
- Ensure and report progress
- Assess and improve
9
Q
Typology of communication tools to be used in CSR communication
- Based on two dimension, 4 types
A
Instrumental vs deliberative
Public vs private