Chapter 9: Costumer relationships Flashcards
1
Q
Define Customer centric
A
Customize products and services based on data gathered through interactions. Builds long-lasting relationships
2
Q
4 components of customer relationships
A
- learning
- knowledge management
- Empowerment
- Interaction
3
Q
What does CRM stand for?
A
Customer relationship management
4
Q
List touch-points
A
- Registrations
- Customer service call
- QR codes
- Web-based
- Point-of-sale
