Chapter 7: Business Marketing

Question 1

Define business Marketing

Answer 1

Is Business-to-business marketing. The active connection between businesses to ensure needs are met.

Question 2

Define relationship commitment

Answer 2

Belief that the relationship is so important that maximum effort to maintain it is demonstrated by both parties

Question 3

Define derived demand

Answer 3

Demand in the business market that comes from the demand from the consumer market.

Question 4

Define Services

Answer 4

Complementary and ancillary actions that companies undertake to meet business costumers’s needs

Question 5

6 Types of business purchasing roles

Answer 5

1. Initiator
2. Influencer
3. Gatekeepers
4. Decider
5. Purchaser
6. Users