Chapter 9 Flashcards
Negative reporting, they were willing to crawl through society’s muck to uncover a story.
Muckrakers
Collections of articles, stories, and advertisements appearing in no daily periodicals that are published in the smaller tabloid style rather than the larger broadsheet newspaper style.
Magazine
Most prominent publications after WWI, offering occasional investigative articles but also covering a wide variety of topics aimed at a broad national audience.
General-interesting magazines
The use of photos to document the rhythms of daily life.
Photojournalism
The total number of people who come into contact with a single copy of a magazine.
Pass-along readership
Pushes the limits of both decency and credibility.
Supermarket tabloids
Enables an aspiring publisher-editor to write, design, lay out, and print or post online a modest publication.
Desktop publishing
National magazines whose content is tailored to the interests of different geographic areas.
Regional editions
Editorial content remains the same, but the magazine includes a few pages of ads purchased by local or regional companies.
Split-run editions
Targeted at particular groups of consumers (occupation, class, and zip code).
Demographic editions
Those that automatically renew on a credit card account unless subscribers request that the automatic renewal be stopped.
Evergreen subscriptions
Providing readers with the magazine at no charge by targeting captive audiences such as airline passengers or association members. Their financial support comes solely from ads or corporate sponsors.
Controlled circulations
Combine glossy magazine style with the sales pitch of retail catalogues.
Magalogs
Self-published magazines.
Zines
