Chapter 13

Question 0

Oligopoly

Answer 0

Just a few firms dominate an industry.

Question 1

Occurs when a single firm dominates production and distribution in a particular industry, either nationally or locally.

Answer 1

Monopoly

Question 2

Characterizes a media market with many producers and sellers but only a few products within a particular category.

Answer 2

Limited competition

Question 3

Direct payment

Answer 3

Involves media products supported primarily by consumers, who pay directly for a book, a CD, a movie, or an Internet or cable TV service.

Question 4

Indirect payment

Answer 4

Involves media products supports primarily by advertisers, who pay for the quantity or quality of audience members that a particular medium delivers. (Over-the-air radio, TV broadcasting, daily newspapers, magazines)

Question 5

The practice of increasing production levels to reduce the cost for each product.

Answer 5

Economies of scale

Question 6

Hegemony

Answer 6

Acceptance of the dominant values in a culture by those who are subordinate to those who hold economic and political power.

Question 7

Cultural imperialism

Answer 7

American styles in fashion and food, as well as media fare, dominate the global market.