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Advertising-TECEP > Chapter 9 > Flashcards

Chapter 9 Flashcards

0
Q

Elasticity

A

Is a measure of how responsive the demand for a brand is to changes in marketing variables such as price and advertising

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1
Q

Advertising

A

Is a measure of how responsive the demand for a brand is to changes in market in variables such as price and advertising

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Advertising-TECEP (14 decks)

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