Chapter 13

Question 0

Click fraud

Answer 0

Occurs when a competitor or other party poses as a legitimate user and clicks on a sponsored link repeatedly in order to bias advertising effectiveness

Question 1

Keywords

Answer 1

Or specific words and short phrases that describe the nature attributes and benefits of marketers offering

Question 2

Pop up ads

Answer 2

Appear in a separate window that materializes on the screen, seemingly out of nowhere, while a selected webpages loading

Question 3

Superstitials

Answer 3

Are short animated ads that play over or on top of a webpage

Question 4

Online video ads

Answer 4

Our audiovisual aids that range in length from 15 seconds to several minutes

Question 5

Phishing

Answer 5

Takes place when criminal send email messages appeared to be from legitimate corporations and direct recipients to phone the websites that are designed to look like campaigns actual websites