Chapter 4

Question 0

Self regulation

Answer 0

is a form of private and government where by peers establish and enforce voluntary rules of behavior

Question 1

Corrective advertising

Answer 1

Is based on the premise that a firm that misleads consumers should have to use future advertisements to rectify the deceptive impressions it has created in consumers minds

Question 2

Ethics

Answer 2

It involves matters of right and wrong, or moral, conduct pertaining to any aspects of marketing communications

Question 3

Deception

Answer 3

Occurs when an ad claim misleads reasonable consumers and the claim is important enough to likely to affect the consumers conduct