Chapter 9 Flashcards
Thinking/Cognition
all the mental activities associated with thinking, knowing, remembering, and communicating
Concepts
mental groupings of similar objects, events, ideas, or people
Advantages of concepts
provide a kind of mental shortcut, simplifies thinking, gives lots of information with little cognitive effort
Prototypes
a mental image or best example of a category that incorporated all the features we associate with it
when do prototypes fail us (3 examples)
- When examples stretch our definitions (stool vs. chair)
- When the boundary between concepts is fuzzy (categorizing a colour when it is between blue and green)
- When examples contradict our prototypes (a whale is a mammal)
Four problem solving strategies
- Trial and Error
- Algorithms
- Heuristics
- Insight
Algorithm
a methodical, logical rule or procedure that guarantees solving a problem
Heuristic
using a mental shortcut to reduce the number of solutions
our natural resort
advantages and disadvantages of heuristics and algorithms
algorithms = slow but correct (not best strategy if you’re limited in time)
heuristics = faster but more error prone
insight
a sudden, often novel, realization of a solution. The “aha” moment. Not really a strategy at all
Confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence —> once people form a belief they prefer the belief-confirming information
why did people choose to both deny and award custody to Parent B?
When it comes to approval —> focus on positives
when it comes to denial —> focus on negatives
Fixation
the inability to see a problem from a fresh perspective
two types of fixation
- Mental set
- Impose constraints
Mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
-predisposes how we think
Impose contraints
the tendency to assume that there are extra constraints in a task
Goal of judgement and decision making
to understand the way people draw conclusions about their environment and make choices when given options
intuition
an effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning
Representativeness Heuristic
judging the likelihood of things in terms of how well they seem to represent or match particular prototypes; may lead us to ignore other relevant information
Availability heuristic
estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness) we presume such events are common
can distort our judgements of people
Framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgements
- draws our attention to some aspects of the available information over others