chapter 9

Question 1

survey research

Answer 1

method that involves administering questionnaires

Question 2

respondant

Answer 2

person who provides data

Question 3

open-ended question

Answer 3

allows respondant to answer in own words

Question 4

close-ended questions

Answer 4

allows respondant to choose predefined answers

Question 5

likerst scale

Answer 5

common question format to indicate level of agreement

Question 6

double-barreled question

Answer 6

combines multiple issues

Question 7

social desirability

Answer 7

tendency to answer in a way that will be viewed favorably

Question 8

contingency question

Answer 8

question intended for respondants determined by their previous answer

Question 9

matrix question

Answer 9

format for asking several questions with the same response options

Question 10

response rate

Answer 10

percentage of selected people that participated

Question 11

self-administered questionnaire

Answer 11

respondent complete survey on their own

Question 12

interview survey

Answer 12

interviewer asks questions

Question 13

secondary data

Answer 13

originally collected by another researcher