Chapter 9 Flashcards
conceptual knowledge
- helps with recognition and generating inferences
- enables people to recognize objects and events and to make inferences about their properties
concepts
- mental representation of an object, event, or abstract ideas
- e.g. how someone mentally represents a “cat” or “house”
category
- examples of a concept that are grouped together
- e.g. category of “cats” includes tabbies, Siamese cats, Persian cats, leopards, etc
categorization
- process of building and placing things in a category
- categorization not only helps understand what is happening in the environment, it also plays an essential role in enabling us to take action
approaches to categorization
- definitional approach
- family resemblance
- prototype approach
- exemplar approach
definitional approach
- categorization based on definition of the category
- each member of a category needs to meet the same/set criteria
- e.g. “a square is a plane figure having four equal sides, with all internal angles the same”
- the problem is that not all of the members of everyday categories have the same features
familial resemblance
- categorization based on ways they resemble each other
- each feature of objects within a category do no need to match
- allows for some variation within a category
prototype approach
- strategy of category selection based on similarity with a prototype
- an “average” representation of the category
- individuals generate their own prototype for a category but people often have similar prototypes
- variations within categories as representing differences in typicality
prototype
a “typical” member of the category
high typicality
a category member closely resembles the category prototype
low typicality
the category member does not closely resemble a typical member of the category
typicality effect
faster to verify prototypical/typical members as belonging to a category than non prototypical/less typical members
sentence verification technique
- participant is asked to indicate whether a particular sentence is true or false
- determine how rapidly people could answer questions about na objects category
- used by Edward Smith at al. (1974)
prototypical members and priming
- prototypical members of a category are more affected by a priming stimulus than are non prototypical members
- priming results in faster “same” judgments for the prototypical objects
exemplar approach
- strategy of category selection based on the greatest similarity between an item in category and the novel item
- members of a category are judged against examples
- examples of members of the category that the person has encountered in the past
- selecting the category with an exemplar that is the closest match the the item that is to be categorized
- can deal with more variable categories
exemplars
- actual members of the category that a person has encountered in the past
- e.g. if a person has encountered sparrows, robins, and blue jays in the past, each of these would be an exemplar for the category “birds.”
hierarchal organization
- organization of categories in which larger, more general categories are divided into smaller, more specific categories
- these smaller categories can, in turn, be divided into even more specific categories to create a number of levels
categories of Roschs hierarchal organization
- superordinate/global category
- basic-level category
- subordinate category
superordinate global category
- top of the hierarchy
- contain many category members
- broad and varied, meaning one can’t generate a prototype at the superordinate level
- most general category level
- lack similarity
- e.g. fridge and a desk = both furniture but not similar
basic-level category
- in the middle of the hierarchy
- often the first words learned and the type of words used daily belong at the basic-level category
- categories are the most differentiated at this level
- items within the basic-level category are similar (guitar and harp)
- items in different basic-level categories are dissimilar (guitar vs. apple)
- categorization is fastest at this level
subordinate category
- bottom of the hierarchy
- fewest amount of category members/items
- most specific category level
- e.g. rocking chair, bean bag chair, dining chair → there’s only so many type of rocking chairs or dining chairs
exceptions to Roschs hierarchal organization/categorization
- exceptions are the experts in a field
- e.g. if there’s a birdwatcher thy would be able to categories items at the subordinate level very quickly, like categorizing a type of sparrow