Chapter 9 Flashcards
accretion measures
nonreactive measures of the residue of the activity of people or what they leave behind
coding
the process of converting raw information or date into another form for analysis. In content analysis, it is a means for determining how to convert symbolic meanings in text into another form, usually numbers; in quantitative data analysis, it is a series of steps for reading raw notes and assigning codes or conceptual terms
coding system
a set of instructions or rules used in content analysis to explain how to systematically convert the symbolic content from text into quantitative date
content analysis
research in which one examines patterns of symbolic meaning within written text, audio, visual, or other communication medium
erosion measures
nonreactive measures of the wear or deterioration on surfaces due to the activity of people
fallacy of misplaced concreteness
when a person uses too many digits in a quantitative measure in an attempt to create the impression that the date are accurate or the researcher is highly capabale
general social survey
a survey of a random sample of about 1,500 US adults that has been conducted in most years between 1972 and the present and is available for many researchers to analyse
latent coding
a type of content analysis coding in which a researcher identifies subjective meaning such as general themes or motifs in a communication medium
manifest coding
a type of content analysis coding in which a researcher first develops a list of specific words, phrases, or symbols, then finds them a communication medium
nonreactive
measures in which people being studied are unaware that they are in a study
recording sheet
pages on which a researcher writes down what is coded in content analysis
statistical abstract of the united states
a U.S. government publication that appears annually and contains and extensive compilation of statistical tables and information
structured observation
a method of watching what is happening in a social setting that is highly organized and that follows systematic rules for observation and documentation
text
a general name for symbolic meaning within a communication medium measured in content analysis
unobtrusive measures
another name for nonreactive measures. it emphasizes that the people being studied are not aware of it because the measures do not intrude
