Chapter 7

Question 1

Closed-ended question

Answer 1

A type of survey research question in which respondents must choose from a fixed set of answers

Question 2

Computer-assisted telephone interview

Answer 2

Survey research in which the interviewer sity before a computer screen and keyboar and uses the computer to read questions that are asked in a telephone interview, but then answer directly into the computer

Question 3

Context effect

Answer 3

An effect is survey research when an overall tone or set topics heard by a respondend affects how he or she interprets the meaning of subsequent questions

Question 4

Contingency question

Answer 4

A type of survey research question in which the respondent next goes to one or another later question based on his or her answer

Question 5

Cover sheet

Answer 5

One or more pages at the beginning of a questionnaire with information about an interview or respondent

Question 6

Double-baralled question

Answer 6

A problem in survey research question wording that occurs when two ideas are combined into one question, and it is unclear whether the answer is for the combination of both or one or the other question

Question 7

Floaters

Answer 7

Respondents who lack a belief or opinion, but who give an answer anyway if asked in a survey research question. Often, their answers are inconsistent

Question 8

Full-filter question

Answer 8

A type of survey research question in which respondents are first asked whether they have an opinion or know about a topic, then only the respondents with an opinion or knowledge are asked a specific question on the topic

Question 9

Funnel sequence

Answer 9

A way to order survey research questions in a questionnaire from general to specific

Question 10

Interview schedule

Answer 10

The name of a survey research questionnaire when a telephone or face-to-face interview is used

Question 11

Matrix question

Answer 11

A type of survey research question in which a set of questions is listed in a compact form together, all questions sharing the same set of answer categories

Question 12

Open-ended question

Answer 12

A type of survey research question in which respondents are free to offer any answer they wish to the question

Question 13

Order effects

Answer 13

An effect in survey research in which respondents hear some specific questions before others, and the earlier questions affect their answers to later questions.

Question 14

Partially open question

Answer 14

A type of survey research question in which respondents are given a fixed set of answers to choose from, but in addition, an “other” category is offered so that they can specify a different answer

Question 15

Prestige bias

Answer 15

A problem in survey research question writing that occurs when a highly respected group or individual is linked to one of the answers

Question 16

Probe

Answer 16

A follow-up question or action in survey research used by an interviewer to have a respondent clarify or elaborate on an incomplete or inappropriate answer

Question 17

Quasi-filter question

Answer 17

A type of survey research question including the answer choice “no opinion” or “don’t know”