Chapter 9

Question 1

E-tailing Business Model

Answer 1

1. Virtual merchant
2. Omni-channel merchant
3. Catalog merchant
4. Manufacturer merchant

Question 2

Four major sector in online travel market

Answer 2

1. Airline ticket
2. Hotel reservation
3. Car rental
4. Travel package

Question 3

Five traditional recruitment tools

Answer 3

1. Print ads
2. Career expo
3. on-campus recruitment
4. Staffing firms
5. Internal referral program