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E-Commerce > Chapter 7 > Flashcards

Chapter 7 Flashcards

1
Q

Social Marketing Process

A

1st: Fan Acquisition
2nd: Engagement
3rd: Amplification
4th: Community
5th: Brand Strength

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2
Q

Locations-based marketing

A
  1. Targets messages to users based on location.
  2. marketing of location-based services
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3
Q

Location-based services

A
  1. Provide services to users based on location
  2. Personal navigation
  3. point-of-interest
  4. reviews
  5. friend-finders, family trackers
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4
Q

benefits of auctions

A
  1. Liquidity
  2. Price discovery
  3. Price transparency
  4. Market efficiency
  5. Lower transaction costs.
  6. Consumer aggregation
  7. Network effects
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E-Commerce (6 decks)

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