Chapter 6 Flashcards by HASAN BIN AZWARDI BG20110170 | Brainscape

Q

Independent Demographic Variables

A

Cultural
Social
Physcological

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Q

Intervening variable

A

Brand
Marketing communication stimuli
Firm capabilities

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Q

Dependent variable

A

In-store behavior
Buyer decisions

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Q

Consumer Decision Process

A

Awareness (need recognition)
Search
Evaluation of alternatives
Purchase
Post-purchase behavior (loyalty)

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