chapter 9, 10

Question 1

hypodermic needle model/magic bullet theory

Answer 1

people are easily mislead and media content has the same effect on everyone (discredited)

Question 2

mass society theory

Answer 2

growing homogenization leads to less stability and media as a socializing agent, and so people grow more vulnerable to the influence of media

Question 3

emotional contagion

Answer 3

perfectly rational individuals could take part in behaviour of others that they would otherwise never consider

Question 4

limited effects of media:

Answer 4

selective exposure, understanding and recall

Question 5

spiral of silence

Answer 5

people with minority views will be less vocal in fear of rejection or isolation; media reports are being forced into a majority view

Question 6

cultivation theory

Answer 6

heavy tv viewing cultivates perceptions of reality that are based on tv representations (Gebner)

Question 7

mainstreaming

Answer 7

tv symbols dominate other sources of info and ideas about the world

Question 8

mean world syndrome

Answer 8

tv viewers are more like to believe that most people cannot be trusted and are selfish

Question 9

agenda setting

Answer 9

the ability of media to tell people what to think about based on issues being covered more or more prominently

Question 10

framing

Answer 10

context in which a fact is played by the media

Question 11

echo chamber/filter bubble

Answer 11

result of the algorithm, a community that is never exposed to alternative views but instead their existing views are constantly reinorced

Question 12

computational propaganda

Answer 12

use of algorithms, automation and human creation to purposefully distribute, misleading info over social media

Question 13

mediatization

Answer 13

process whereby culture and society, to an increasing degree, become more dependent on the media and their logic

Question 14

media logic

Answer 14

the various needs associated with the production processes for a particular medium

Question 15

sound bite

Answer 15

brief quote lifted from the context of a longer speech

Question 16

spin doctors

Answer 16

manages the relationship between media and politicians

Question 17

tv format

Answer 17

a show that can generate a distinctive narrative and is licensed outside its country or origin to be adapted to local cultures

Question 18

Marshall Mcluhan Medium theory

Answer 18

electronic media lead to a global extension of our senses, as they enabled us to see and hear sounds form distant places, etc.

Question 19

global village

Answer 19

a new form of social organization of the world into one great social, political and cultural place

Question 20

global digital divide

Answer 20

the gap in access to information and communication technologies between the wealthy and poor regions of the world

Question 21

culture clash

Answer 21

clash of civilization that western values are under assault from other forces

Question 22

hybrid culture

Answer 22

contemporary cultures as merged, or with influence of others