chapter 5, 8 Flashcards

1
Q

response to political constraint

A

compliance, preemption, interpretation, ignore, challenge

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2
Q

convergence culture

A

a flow of content across multiple media platforms (merchandising)

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3
Q

conventions

A

practice or technique widely used in a field by media professionals (genre, writing styles, etc.)

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4
Q

routines

A

rationalization of work practices through procedures

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5
Q

informative disseminator

A

focus on getting info to the public quickly (clear and accurate)

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6
Q

interpreter

A

investigating and exploring complex issues

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7
Q

adversary

A

critical position, seek the expose (like a watchdog)

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8
Q

round

A

a process by which reporters develop schedules for visiting locations or talking to sources that are likely to produce news

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9
Q

news values

A

the factors that journalists consider when deciding the newsworthiness of any event, statement or other potential story

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10
Q

augmented journalism

A

algorithmic tools that work with journalists

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11
Q

objectivity

A

the belief that in objectivity is faith in facts, a distrust of values and a commitment to their segregation

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12
Q

third-person effects

A

the perception that others will be more affected by media content than oneself

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13
Q

ways in which audiences are active:

A

interpretation, the social contest of it, collective action, audiences as the media producers

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14
Q

interpretive community

A

both structural forces and human agency at work

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15
Q

matrix media

A

the media landscape enabled by the internet

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16
Q

participatory culture

A

a culture where barriers of expression and engagement are low, members contributions matter and members feel social connection with another (Jenkins)

17
Q

participation inequality

A

large online communities have a small amount of creators that contribute

18
Q

conversationalist

A

share their opinion with consumers and companies

19
Q

critics

A

repond to content through reviews and comments

20
Q

collectors

A

organize content for themselves or others

21
Q

joiners

A

maintain profiles on social media

22
Q

spectators

A

consume content

23
Q

digital divide

A

the inequality that exists in simple access to the internet

24
Q

choice fatigue

A

the overwhelming amount of content to choose from

25
users and graticiations approach
mass media is focused on people's motivations and needs
26
critical cultural studies approach
how people interpret and make meaning out of the media content they use
27
encoding
each media product has an intended meaning (Hall)
28
decoding
interpreting media, influenced by their personal etc. (Hall)
29
polysemy
the notion of multiple meanings that can coexist in media texts
30
preferred/dominant reading (hegemonic)
intended meaning is accepted by audience
31
negotiated reading
audience accepts overall framework, but the message is also contested in certain aspects
32
oppositional reading
goes against the intended perspective
33
interpretive resistance
interpretations that are in direct oppositions to a dominant reading
34
reception theory
stresses the agency of audiences to interpret media products in different ways, this does not mean any interpretation is possible
35
second screen
accessing an additional digital screen to access internet platforms to discuss who they are seeing on tv atm.
36
culture jamming
range of tactics used to critique, subvert and jam the working of consumer culture