Chapter 8 Vocab

Question 1

Constraints

Answer 1

In a decision, the restrictions placed on potential solutions to a problem.

Question 2

Cross Tabulation

Answer 2

A method of presenting and analyzing data involving two or more variables to discover relationships in the data. Also known as “cross tab”.

Question 3

Data

Answer 3

The facts and figures related to the project that are divided into two main parts: secondary data and primary data.

Question 4

Information Technology

Answer 4

Involves operating computer networks that can store and process data.

Question 5

Marketing Research

Answer 5

The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.

Question 6

Measures of Success

Answer 6

Criteria or standards used in evaluating proposed solutions to the problem.

Question 7

Observational Data

Answer 7

Facts and figures obtained by watching, either mechanically or in person, how people actually behave.

Question 8

Primary Data

Answer 8

Facts and figures that are newly collected for the project.

Question 9

Questionnaire Data

Answer 9

Facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors.

Question 10

Sales Forecast

Answer 10

The total sales of a product that a firm expects to sell during a specified time period under specified environmental conditions and its own marketing efforts.

Question 11

Secondary data

Answer 11

Facts and figures that have already been recorded prior to the project at hand.