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MKTG 3650 - Foundations of Marketing Practice

This class was created by Brainscape user Amy Horton. Visit their profile to learn more about the creator.

By: Amy Horton
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Decks in this class (15)

Chapter 1 Vocab
Customer experience,
Customer relationship management crm,
Customer value
60  cards
Chapter 2 Vocab
Business,
Business portfolio analysis,
Core values
45  cards
Chapter 3 Vocab
Baby boomers,
Barriers to entry,
Blended family
72  cards
Chapter 4 Vocab
Cause marketing,
Caveat emptor,
Code of ethics
15  cards
Chapter 5 Vocab
Attitude,
Beliefs,
Brand community
35  cards
Chapter 8 Vocab
Constraints,
Cross tabulation,
Data
11  cards
Chapter 9 Vocab
80 20 rule,
Market segmentation,
Market product grid
8  cards
Chapter 10 Vocab
Business analysis,
Business products,
Commercialization
21  cards
Chapter 11 Vocab
Brand equity,
Brand licensing,
Brand name
21  cards
Chapter 12 Vocab
Capacity management,
Customer contact audit,
Customer experience management cem
11  cards
Chapter 13 Vocab
Average revenue ar,
Barter,
Break even analysis
22  cards
Chapter 14 Vocab
Above at or below market pricing,
Basing point pricing,
Bundle pricing
30  cards
Chapter 15 Vocab
Channel conflict,
Customer service,
Disintermediation
15  cards
Chapter 17 Vocab
Advertising,
All you can afford budgeting,
Channel of communication
29  cards
Chapter 18 Vocab
Advertising,
Consumer oriented sales promotions,
Cooperative advertising
19  cards

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MKTG 3650 - Foundations of Marketing Practice

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