Chapter 8 : E-Commerce Flashcards
How does the internet aid in all steps on the value chain analysis
- Cutting out middlemen
- Adding new offering to the website
- Cutting out the middlemen
Disadvantages of E-Commerce
- Bandwidth
- Security issues
- Privacy issues
- Not accessible to all
- People’s preferences as not everyone want to shop online.
Merchant
-Sells goods online
e.g CheckersSixty
Brokerage (broker is a person or firm who arranges transactions between a buyer and a seller for a commission when the deal is executed. )
Brings buyer and seller in contact with each other
Informediary
collects information and sells it to others.
Subscription e-commerce model
-Sells digital goods through regular subscriptions e.g News24, Disney+
Mixed e-commerce models
A combination of different models
Technologies that support e-commerce to take place
- Electronic payment system
- Web and mobile marketing
- Search engine optimization
Electronic payment systems
Making payments electronically all payments are online
Web marketing
Marketing using the internet. e.g social media marketing
Mobile marketing examples (similar to web marketing)
- Scanning qr codes
- Mobile search ads
Search Engine Optimization
Setting up your website to generate maximum traffic
hyper social organizations
use social media to their competitive advantage