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F1 > Chapter 8 > Flashcards

Chapter 8 Flashcards

1
Q

5 key structures

A 
Entrepreneurial
Functional
Divisional
Matrix
Boundaryless
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2
Q

Boundryless organisations

A

Hollow
Modular
Virtual

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3
Q

Mintzberg’s Organisation theory

A 
Ideology beliefs
Strategic Apex
Technostructure
Middle line
Support Staff
Operation core
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4
Q

Mintzberg’s structures

A 
Simple structure
Machine bureaucracy
Professional bureaucracy
Divisionalised
Adhocracy
Missionary
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5
Q

Levels of planning (3)

A

Strategic Planning - Long term
Tactical Planning - Mid term
Operational Planning - Short term

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6
Q

Planning Process (3)

A

Strategic analysis
Strategic Choice
Strategic implementation

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7
Q

4 P’s of marketing

A

Product
Promotion
Price
Place

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8
Q

Product marketing 3 issues

A

Core Product
Actual Product
Augmented Product

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9
Q

Pricing (4 C’s)

A

Cost
Customers
Competition
Corporate objectives

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10
Q

Promotion U AIDI

A 
Unawareness
Awareness
Interest 
Desire
Action
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11
Q

Place

A

Selling direct

Indirect selling

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F1 (23 decks)

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