Chapter 8 Flashcards

1
Q

marketing channel

A

group of organizations involved in selling and promoting goods from the time they are produced until they reach end users.

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2
Q

channel members

A

firms a company partners with to actively promote and sell a product as it travels through its marketing channel to users.

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3
Q

Why do companies choose both the best marketing + Chanel partners?

A

A strong channel partner can promote and sell the heck out of a product that might not otherwise turn a profit for its producer. In turn, work with strong channel partners it can depend on to continuously provide it with great products that fly off the shelves.

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4
Q

Supply Chain

A

All the organizations that participate in the production, promotion, and delivery of a product or service from the producer to the end consumer.

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5
Q

Types of channel partners

A

Wholesalers - distributors - brokers - retailers

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6
Q

supply chain management

A

process of managing and refining supply chains so as to make them as efficient as possible.

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