Chapter 8 Flashcards
marketing channel
group of organizations involved in selling and promoting goods from the time they are produced until they reach end users.
channel members
firms a company partners with to actively promote and sell a product as it travels through its marketing channel to users.
Why do companies choose both the best marketing + Chanel partners?
A strong channel partner can promote and sell the heck out of a product that might not otherwise turn a profit for its producer. In turn, work with strong channel partners it can depend on to continuously provide it with great products that fly off the shelves.
Supply Chain
All the organizations that participate in the production, promotion, and delivery of a product or service from the producer to the end consumer.
Types of channel partners
Wholesalers - distributors - brokers - retailers
supply chain management
process of managing and refining supply chains so as to make them as efficient as possible.