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Marketing Principles > Chapter 13 > Flashcards

Chapter 13 Flashcards

1
Q

Four Selling Strategies

A

Script-Based Selling
Needs-Satisfaction Selling
Consultative Selling
Strategic-Partner Selling

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2
Q

Laws that affect sales managers?

A

avoid creating policies that can be illegal

hiring practices, workplace safety,

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Marketing Principles (15 decks)

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