chapter 3

Question 1

Psychographics

Answer 1

Measuring the attitudes, values, lifestyles, and opinions of consumers using demographics.

Question 2

Low Involvement Buying

Answer 2

Products that carry a low risk of failure or have a low price tag for a specific individual or group making the decision. ex gum

Question 3

high-involvement decisions

Answer 3

Products that carry a high price tag or high level of risk to the individual or group making the decision. ex car house

Question 4

buyer’s remorse

Answer 4

postpurchase dissonance - Situations that occur when experiences do not match expectations and consumers rethink their decisions after purchasing products and wonder if they made the best decision.