Chapter 8 Flashcards
Survey research is a qualitative Maternal whereby a researcher possess some set of pre-determined
Questions to an entire group or sample of individuals.
Strengths of survey research
Including its cost effectiveness generalizability reliability and versatility
Weakness of survey research
Include inflexibility and issues with validity
Time
When or with what frequency a survey is administered
Administration
How we survey is delivered to respondents
Cross-sectional surveys those that are administered at just one point in time. These surveys offer a
Researchers a sort of snapshot in time and give us an idea about how things are for our respondents At that particular point in time that the survey is administered
Longitudinal surveys are those that enables A researcher
To make observations over some extended period of time
Trend
Researcher examines changes in trends over time; the same ppl
do not necessarily participate in the survey more than once
Panel
Researcher
surveys the exact same sample several times over a period of time
Cohort
Researcher identifies some category of ppl that are of interest
and then regularly surveys people who fall into that category
Retrospective surveys
Are similar to other longitudinal studies and that they deal with
Changes over time but like a cross-sectional studies they are administered only ones. In a retrospective survey participants are asked to report events from the past
Self administered questionnaires
May be delivered
in a hard copy form to participants in person or via snail mail or online
Fence-sitters
Are respondents who
choose neutral response options Even if they have an opinion
Floaters
Are those that choose a substantive answer to a
question when really they don’t understand the question or don’t have an opinion
Univariate analysis
Includes frequency distributions and measures of central tendency
