Chapter 8 Flashcards

1
Q

those attitudes held by a significant number of people on matters of government and politics; the complex collection of the opinions of many different people; the sum of all their views

A

public opinion

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2
Q

those events and issues that concern the people at large like politics, public issues, and the making of public policies

A

public affairs

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3
Q

process how a person develops political views

A

political socialization

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4
Q

how does family influence Public opinion

A
  • see parents opinions
  • siblings come home with stories
  • TV
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5
Q

How school influences public opinion?

A
  • Pledge Allegiance
  • Learn Historic Figures/ History Class
  • Get Away from family influence
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6
Q

includes those means of communication that reach large audiences

A

mass media

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7
Q

People with whom one regularly associates themselves with like friends co workers

A

Peer Groups

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8
Q

How do peer groups influence you?

A
  • peers trust the views of each other
  • peers think the same
  • influence behavior
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9
Q

any person who is usually strong influence on the views of others

A

Opinion Leaders

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10
Q

Who do opinion leaders target and how do they influence?

A
  • focus on Minority
  • possibly hold public office
  • use of media
  • regularly contact large of people
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11
Q

How do historic events influence public opinion?

A
  • Arise topics never usually discussed

- EX: 9/11 = terrrorism

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12
Q

How did the depression influence the government and people?

A

It shifted from republican to democrat

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13
Q

Number 1 way to “measure public opinion”

A

Elections

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14
Q

2 factors of poor indication of public indication with Elections

A
  1. ) Candidates are chosen on personality not policies

2. ) Candidates do not agree with party politics - promise things they can’t provide

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15
Q

private organizations whose members share certain views and objective

A

interest groups

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16
Q

Biggest interest group

A

NRA

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17
Q

what it so hard for interest groups to do?

A
  1. ) Know how many people they represent

2. ) How strong people actually feel about views

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18
Q

mirrors or molders of public opinion

19
Q

public officials try to be the voice of the people (politicians)

A

Personal contacts

20
Q

Best way to measure public opinion

21
Q

First Poll

A

Literary digest 1936

22
Q

polls of large groups of people. highly unreliable, not good representation, quantity over quality

A

straw vote

23
Q

most accurate poll

A

scientific

24
Q

5 steps to Poll

A
  1. ) Define the Universe
  2. ) Construct the Sample
  3. ) Well Drawn Q’s
  4. ) Interviewing
  5. ) Analyze findings
25
means of communication, transmits some kind of information
medium
26
goal of medium
provide information and entertainment
27
Describe Politics and television relationship
hand in hand
28
First TELEVision
NY World fair 1939
29
percent of TV
98%
30
what did TV replace?
Newspapers
31
how did newspaper influence colonies?
Gave political info and sparked revolution
32
newspaper provide what information?
Local
33
first person to use radio effectively
FDR
34
how did radio survive?
very convient
35
where are most magazines made
colonial america
36
who began one of first magazines
ben franklin
37
what were magazines originally dedicated to
literature and social graces
38
leading source of political info
internet
39
internet comes form
cold war defense department to protect military secrets
40
societal problems that the nations political leaders and general public agree need gov attention
public agenda
41
two things media can do
emphasize or downplay
42
what demolished candidates policies?
TV; people don't care anymore
43
what makes media so effective for candidates?
they can get directly to public
44
snappy reports that are called in 30 - 45 second
sound bites