Chapter 8 Flashcards
Qualitative Research is:
concerned with words and images
usually inductive (starts with field research to develop concepts)
interpretivist (finding what an action or event means to people involved)
constructionist (social life is seen as an outcome of interactions and negotiations)
naturalist perspective (social world should be left undisturbed during research)
Ethnography / Participant Observation
researcher is immersed in the social setting, observing and listening to gain an appreciation of culture
Qualitative Interviewing
refers to in depth, semi structured, and unstructured interviewing
Focus Groups
several people who are interviewed together
Discourse and Conversation Analysis
analyze the language the subjects use
Qualitative Analysis of Texts and Documents
often uses a multi-method approach
Six Steps of Qualitative Research
- General research question
- Selecting relevant sites and subjects
- Collection of relevant data
- Interpretation of data
- Conceptual and theoretical work
Write up of findings
Grounded Theory
an approach to the analysis of qualitative data in which the goal is to use the data to generate a theory
Grounded theory may involve an:
Iterative process
going back and forth from data to theory revising the theory in the process
Definitive Concept
defined with nominal and operational definitions
Sensitizing Concepts
Provide only a general sense of reference and guidance as to the content of a concept
Reliability
the degree to which a measure of a concept is stable or consistent
External Reliability
the degree to which a study can be replicated
Internal Reliability
the degree to which the items that make up a scale or index are correlated
Validity
a research criterion concerned with the integrity of conclusions generated by a study