Chapter 8 Flashcards
Attention to social comparison information (ATSCI)
Individual difference variable that asses the extent to which consumers are concerned about how other people react to their behaviour
Aspirational group
Group in which a consumer desires to become a member
Boomerang kids
Young adults, between 18 and 34, who move back home with their parents after they graduate from university
Brand community
Group of consumers who develop relationships based on shared interests or product usage
Marketing efforts that focus in generating excitement amount consumers and that are spread from consumer to consumer
Buzz marketing
Conformity
Result of group influence in which an individual yields to the attitudes and behaviours of other
Connected self-schema
Self conceptualisation of the extent to which a consumer perceived himself or herself as being an intergalactic part of a group
The process through which young consumers develop attitudes and learn skills that help then function in the market place
Consumer socialisation
Diffusion process
Way in which new products are adopted and spread throughout a market place
Group to which a consumer does not want to belong
Dissociative group
Extended family
Three or more generations of family members
Family household
At least two people who are relate by blood or marriage who accompany a household unit
Group in which a consumer formally becomes a member
Formal group
Group influence
Ways in which group members influence attitudes, behaviour, and opinions of other within the group
Guerrilla marketing
Marketing of a product in unconventional means
Household decision making
Process by which decisions are made in a household units
Segmentation technique that acknowledges that changes in family composition and income ulster household demand for products and services
Household life cycle (HLC)
Informal group
Group that has no membership or application requirements and that may have no code of conduct
Informational influence
Ways in which a consumer uses the behaviours and attitudes of reference groups as information for making his or her own decisions
Consumer who spreads information about all types of products and services that are available in the marketplace
Market maven
Nuclear family
A mother, a father, and a set of siblings
Opinion leader
Consumer who has a great deal of influence in the behaviour of others relating to product adoption and purchase
Extent to which group members feel pressure to behave in accordance with group expectations
Peer pressure
Primary group
Group that includes members who have frequent, direct contact with one another
Reference group
Individuals who have significant relevance for a consumer and who have an impact on the consumers evaluations, aspirations and behaviour
Consumers who must take care of both their own children and their aging parents
Sandwich generation
Secondary group
Group two which a consumer belongs whose contact is less frequent than that found in a primary group
Separated self-schema
Self-conceptualisation of the extent to which a consumer perceives himself or herself as distinct and separate from others
Sex role orientation (SRO)
Family’s set of benefits regarding the ways in which household decisions are reached
Consumer buying behaviour that takes place on social networking sites
Social buying
a type if buying where consumers receive a coupon, or deal, by joining a special social networking website
Social couponing
Social media
Media through which communication occurs
Social networking website
Website that facilitates online social networking
Consumer connecting with each other based in interests, associations, or goals
Social networks
Social power
Ability of an individual or a group to alter the actions of others
Stealth marketing
Guerrilla marketing tactic in which consumers do not realise that they are being targeted for a marketing message
Surrogate consumer
Consumer who is hired by another to provide input into a purchase decision
