Chapter 8

Question 0

Attention to social comparison information (ATSCI)

Answer 0

Individual difference variable that asses the extent to which consumers are concerned about how other people react to their behaviour

Question 1

Aspirational group

Answer 1

Group in which a consumer desires to become a member

Question 2

Boomerang kids

Answer 2

Young adults, between 18 and 34, who move back home with their parents after they graduate from university

Question 3

Brand community

Answer 3

Group of consumers who develop relationships based on shared interests or product usage

Question 4

Marketing efforts that focus in generating excitement amount consumers and that are spread from consumer to consumer

Answer 4

Buzz marketing

Question 5

Conformity

Answer 5

Result of group influence in which an individual yields to the attitudes and behaviours of other

Question 6

Connected self-schema

Answer 6

Self conceptualisation of the extent to which a consumer perceived himself or herself as being an intergalactic part of a group

Question 7

The process through which young consumers develop attitudes and learn skills that help then function in the market place

Answer 7

Consumer socialisation

Question 8

Diffusion process

Answer 8

Way in which new products are adopted and spread throughout a market place

Question 9

Group to which a consumer does not want to belong

Answer 9

Dissociative group

Question 10

Extended family

Answer 10

Three or more generations of family members

Question 11

Family household

Answer 11

At least two people who are relate by blood or marriage who accompany a household unit

Question 12

Group in which a consumer formally becomes a member

Answer 12

Formal group

Question 13

Group influence

Answer 13

Ways in which group members influence attitudes, behaviour, and opinions of other within the group

Question 14

Guerrilla marketing

Answer 14

Marketing of a product in unconventional means

Question 15

Household decision making

Answer 15

Process by which decisions are made in a household units

Question 16

Segmentation technique that acknowledges that changes in family composition and income ulster household demand for products and services

Answer 16

Household life cycle (HLC)

Question 17

Informal group

Answer 17

Group that has no membership or application requirements and that may have no code of conduct

Question 18

Informational influence

Answer 18

Ways in which a consumer uses the behaviours and attitudes of reference groups as information for making his or her own decisions

Question 19

Consumer who spreads information about all types of products and services that are available in the marketplace

Answer 19

Market maven

Question 20

Nuclear family

Answer 20

A mother, a father, and a set of siblings

Question 21

Opinion leader

Answer 21

Consumer who has a great deal of influence in the behaviour of others relating to product adoption and purchase

Question 22

Extent to which group members feel pressure to behave in accordance with group expectations

Answer 22

Peer pressure

Question 23

Primary group

Answer 23

Group that includes members who have frequent, direct contact with one another

Question 24

Reference group

Answer 24

Individuals who have significant relevance for a consumer and who have an impact on the consumers evaluations, aspirations and behaviour

Question 25

Consumers who must take care of both their own children and their aging parents

Answer 25

Sandwich generation

Question 26

Secondary group

Answer 26

Group two which a consumer belongs whose contact is less frequent than that found in a primary group

Question 27

Separated self-schema

Answer 27

Self-conceptualisation of the extent to which a consumer perceives himself or herself as distinct and separate from others

Question 28

Sex role orientation (SRO)

Answer 28

Family’s set of benefits regarding the ways in which household decisions are reached

Question 29

Consumer buying behaviour that takes place on social networking sites

Answer 29

Social buying

Question 30

a type if buying where consumers receive a coupon, or deal, by joining a special social networking website

Answer 30

Social couponing

Question 31

Social media

Answer 31

Media through which communication occurs

Question 32

Social networking website

Answer 32

Website that facilitates online social networking

Question 33

Consumer connecting with each other based in interests, associations, or goals

Answer 33

Social networks

Question 34

Social power

Answer 34

Ability of an individual or a group to alter the actions of others

Question 35

Stealth marketing

Answer 35

Guerrilla marketing tactic in which consumers do not realise that they are being targeted for a marketing message

Question 36

Surrogate consumer

Answer 36

Consumer who is hired by another to provide input into a purchase decision