Chapter 5 Flashcards
Agency appraisals
Reviews responsibility for events and can evoke consequential emotions like gratefulness, frustration, guilt, or sadness
Effort put forth by employees in carefully managing their appearance as a requisite for performing their job well
Aesthetic labour
Anticipation appraisals
Appraisals focusing on the future and can elicit anticipatory emotions like hopefulness or anxiety
Autobiographical memories
Cognitive representation of meaningful events in ones life
Means of recording responses based on either automatic visceral reactions or neurological brain activity
Autonomic measures
Bipolar
Situation wherein if one feels joy he or she cannot also experience sadness
Cognitive appraisal theory
School of thought proposing that specific types of appraisal thoughts can be linked to specific types of emotions
Consumer effect
Feelings a consumer has about a particular product or activity
Degree of personal relevance a consumer finds in pursuing value from a particular category of consumption
Consumer involvement
Emotion
A specific psychobiological reaction to human appraisal
Extent to which an emotional display by one person influences the emotional state of a bystander
Emotional contagion
Emotional effect on memory
Relatively superior recall for information presented with mild affective content compared to similar information presented in an affective neutral way
Extent to which a consumer shows outward behavioural signs and otherwise reacts obviously to emotional experiences
Emotional expressiveness
Emotional intelligence
Awareness if the emotions experienced in a given situation and the ability to control reactions to these emotions
Type of deep personal interest that evokes strongly felt feelings simply from the thoughts or behaviour associated with some object or activity
Emotional involvement
Emotional labour
Effort put forth by service workers who have to overtly manage their own emotional displays as part of the requirements of the job
Enduring involvement
Ongoing interest in some product or opportunity
Equity appraisal
Considers how fair some event is and can evoke emotions like warmth or anger
Extremely high emotional involvement in which a consumer is engrossed in an activity
Flow
Hedonic motivations rate of equilibrium wherein the body naturally reacts in a way so as to maintain a constant, normal bloodstream.
Drive to experience something emotionally gratifying homeostasis
Maslow’s hierarchy of needs
A theory of human motivation which describes consumers as addressing a finite set of prioritised needs
Moderating variable
Variable that changes the nature of the relationship between two other variables
Mood
Transient and general affective state
Mood-congruent judgements
Evaluations in which the value of a target is influences in a consistent way by ones mood
Consumers will remember information better wen the mood they are currently in matches the mood they were in when originally exposed to the message
Mood-congruent recall
Motivations
Inner reasons or driving forces behind human actions that drive consumers to address real needa
Consider how something turned out relative to ones goals and can evoke emotions like joyfulness, satisfaction, sadness, or pride
Outcome appraisal
PAD
Pleasure-arousal-dominance; a self report measure that asks respondents to rate feelings using semantic differential items
Product contamination
Refers to the diminished positive feelings someone has about a product because another consumer has handled the product
Product enthusiasts
Consumers with very high involvement in some product category
Product involvement
The personal relevance of a particular product category
Product involvement
The personal relevance of a particular product category
Psychobiological
A response involving both psychological and human responses
Puts forward the notion that consumers orient their behaviour either through a prevention or promotion focus
Regulatory focus theory
Schematic-based affect
Emotions that become stored as part of the meaning for a category (a schema)
