Chapter 7

Question 0

Extent to which a strong relationship existed between attitudes and actual behaviour

Answer 0

Attitude behaviour consistency

Question 1

ABC approaches to attitudes

Answer 1

Approaches that suggest that attitudes encompass ones affect, behaviour, and cognition (or beliefs) toward an object

Question 2

Attitude toward the object model (ATO)

Answer 2

Attitude model that considers three key elements including beliefs consumers have about salient attributes, the strength of the belief that an object possess the attribute, and evaluation of the particular attribute

Question 3

Effort of a marketer or researcher to track changed in consumer attitudes overtime.

Answer 3

Attitude tracking

Question 4

Attitudes

Answer 4

Relatively enduring overall evaluations of objects, products, services, issues, or people

Question 5

Balance theory

Answer 5

Theory that states that consumers are motivated to maintain perceived consistency in the relations found in a system

Question 6

Model developer in improve in the ATO model, focusing on behavioural intentions, subjective norms, and attitude toward a particular behaviour

Answer 6

Behaviour intentions model

Question 7

Central cues

Answer 7

Information presented in a message about the product itself, it’s attributes, or he consequences of it’s use

Question 8

Path to persuasion found in the ELM where the consumer has high involvement, motivation. And/or ability to process a message

Answer 8

Central route of persuasion

Question 9

Compensatory model

Answer 9

Attitudinal model wherein low ratings for one attribute are compensated for higher ratings on another

Question 10

Principle that states that human beings prefer consistency amount their beliefs, attitude, and behaviours

Answer 10

Consistency principle

Question 11

Ego defensive function of attitudes

Answer 11

Function of attitudes whereby attitudes work as defended mechanisms for consumers

Question 12

Elaboration likelihood model

Answer 12

Attitudinal change model that shows attitudes are changed based of differing levels of consumer involvement through either central or peripheral processing.

Question 13

Theory of attitudes that suggest that attitudes perform four basic functions

Answer 13

Functional theory of attitudes

Question 14

Hierarchy of effects

Answer 14

Attitude approach that suggests that affect, behaviour, and cognition a form in a sequential order

Question 15

Knowledge function of attitudes

Answer 15

Function of attitudes whereby attitudes allow consumers to simplify decision making processes

Question 16

Hypothesis that states that a source feature is a most effective when it is matches with relevant products

Answer 16

Matchup hypothesis

Question 17

Message effects

Answer 17

How the appeal of a message and it’s construction affect persuasiveness

Question 18

Multiattribute attitude model

Answer 18

A model that combines a number of pieces of information about belief and evaluations if attributes of an object

Question 19

Peripheral cues

Answer 19

Non product related information presented in a message

Question 20

Peripheral route to persuasion

Answer 20

Path to persuasion found in ELM where the consumer has low involvement, motivation, and/or ability to process a message

Question 21

Attempt to change attitudes

Answer 21

Persuasion

Question 22

Occurs when the information placed early in a message has the most impact

Answer 22

Primary effect

Question 23

Regency effect

Answer 23

Occurs when the information placed late in a message has the most impact

Question 24

Serial position effect

Answer 24

Occurs when the placement of information in a message impacts recall of the information

Question 25

Social judgement theory

Answer 25

Theory that propelled that consumers compare incoming information to their existing attitudes about a particular object or issue and that attitude change depends upon how consistent the information is with the initial attitude

Question 26

Characteristics of a source that influence the persuasiveness of a message

Answer 26

Source effects

Question 27

Theory of planned action

Answer 27

Attitudinal measurement approach that expands upon the behavioural intentions model by including a perceived control component.

Question 28

Utilitarian function of attitudes

Answer 28

Function of attitudes in which consumers use attitudes as a ways to maximise rewards and minimise punishment

Question 29

Value-expressive function of attitudes

Answer 29

Function of attitudes whereby attitudes allow consumers to express their core values, self concept, and beliefs to others