Chapter 8 Flashcards

1
Q

What is communication?

A

The exchange of ideas, emotions, messages, stories, and information through different discursive means.

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2
Q

What is organizational communication?

A

Communication that occurs when an organization seeks to communicate with various audiences such as employees, customers, and investors.

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3
Q

How did cybernetics change the understanding of communication?

A

It introduced the concept of feedback, emphasizing that communication is a reciprocal process.

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4
Q

What are the three focuses of early communications research according to Bordow and Moore?

A
  • Flows of information
  • Impact on efficiency
  • Distortion of communication through organizational hierarchy
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5
Q

Name three disciplines within management regarding communication.

A
  • Marketing
  • Public relations
  • Human relations
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6
Q

What is groupthink?

A

A phenomenon where group members conform to a single viewpoint, limiting discussion and consideration of alternatives.

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7
Q

List six negative impacts of groupthink.

A
  • Limits discussion of alternatives
  • Majority options favored without revisiting
  • Disfavored alternatives not re-examined
  • Selective information collection
  • Overconfidence in decisions
  • Self-censorship within the group
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8
Q

What are the four levels of communication according to Littlejohn?

A
  • Dyadic communication
  • Small-group communication
  • Organizational communication
  • Mass communication
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9
Q

Fill in the blank: Dyadic communication is _______.

A

[interpersonal interaction between two persons]

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10
Q

What does downward communication involve?

A

The flow of communication from superior to subordinate, instructing and providing feedback.

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11
Q

What is upward communication?

A

The flow of communication from subordinates to superiors, including feedback about strategies and implementations.

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12
Q

Explain inter-organizational communication.

A

Communication between different organizations, such as partners and suppliers.

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13
Q

What is the concept of shared meanings in organizational communication?

A

Agreements concerning what is real and what is illusionary, essential for effective communication.

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14
Q

What are the four major functions of rich communication processes according to Bordow and Moore?

A
  • Informative
  • Systemic
  • Literal
  • Figurative
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15
Q

What is mass communication?

A

Communication that goes from one point to many receivers, typically characterized by one-way communication.

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16
Q

List the four characteristics of mass communication according to Littlejohn.

A
  • Large, anonymous audience
  • Primarily one-way communication
  • Fast transmission through different channels
  • Typically sent by large organizations
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17
Q

What role does the boundary spanner play in organizational communication?

A

Represents and communicates an organization’s goals to its environments and acquires necessary information.

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18
Q

What is the role of the interlocker?

A

A member of two or more organizations who has insider knowledge that facilitates communication.

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19
Q

True or False: Communication is solely about sending messages.

20
Q

Fill in the blank: Organizational communication comprises a series of _______ communication patterns.

A

[recurring]

21
Q

What is the significance of meta-communication?

A

It influences how a message should be interpreted, which is as important as the content itself.

22
Q

What is the importance of ‘selling the brand inside’ according to Mitchell?

A

It creates a powerful link between the services of the company and the employees who sell them.

23
Q

List the six reasons organizations might collaborate with others according to Oliver.

A
  • Necessity
  • Asymmetry
  • Reciprocity
  • Efficiency
  • Stability
  • Legitimacy
24
Q

What does intra-organizational communication involve?

A

Communication among internal audiences such as employees, which can be downward, upward, or horizontal.

25
What are the symptoms of groupthink?
* Illusion of invulnerability * Joint rationalization of actions * Inherent moral superiority * Outsiders viewed as less worthy * Self-appointed mind-guards
26
What is the role of a boundary spanner in an organization?
Represents and communicates an organization’s goal to its environments and acquires necessary information from the outside.
27
What is the function of an interlocker within organizations?
A member of two organizations who communicates insider information that a boundary spanner cannot decode.
28
Which distribution channels do organizations use to communicate with stakeholders?
* TV * Print * Radio * Internet * Specially organized events
29
Why do organizations seek to establish a unique identity?
To distinguish themselves in a marketplace where products tend to become more homogeneous.
30
What are some methods organizations use to create a unique identity?
* Logos * Corporate design
31
How do managers often refer to communication?
As the practice of branding, promoting a particular product or company through advertising.
32
What does a brand represent from an organizational perspective?
The image of the organization created through design, behavior, and its products and services.
33
What are the benefits of a strong brand?
* Makes choices easier for consumers * Helps consumers form their own identity
34
What vulnerability comes with having a strong brand?
Increased visibility leads to quick dissemination of negative messages.
35
According to Holt, what are icons in branding?
Encapsulated myths that bring products alive.
36
What is the role of stories in organizations according to Deal and Kennedy?
* Anchor the present in the past * Maintain cohesiveness * Explain organizational practices and behavior * Define normalcy
37
What is the first step in effective communication for an expressive organization?
Listening.
38
What is a significant obstacle to communication as identified by Rotes?
People sticking to their own frame of reference and not understanding others' points of view.
39
What strategy did Horne employ to restore trust in a troubled organization?
Increased communication between employees and senior management.
40
How does communication relate to power in organizations?
It is a powerful means to establish and reinforce organizational reality.
41
What is performativity in the context of communication?
The phenomenon where the announcement of a fact creates that very fact.
42
What is a self-fulfilling prophecy?
It becomes true because it has been announced to be true.
43
What does polyphony mean in organizational communication?
The presence of many voices and different ideas and perspectives.
44
What is the risk of monotonic communication in organizations?
It leads to the death of creativity.
45
How can polyphony benefit an organization?
Reduces the risk of groupthink and increases creative thinking.
46
What does Boje suggest organizations should be viewed as?
A meta-theatre, a multiplicity of simultaneous/discontinuous dramas.