Chapter 8 Flashcards

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1
Q

Memory: What is encoding?

A

Putting information into a form the brain can understand and getting it into memory.

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2
Q

Memory: What is storage?

A

The process of retaining memories in the brain for later use.

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3
Q

Memory: What is retrieval?

A

Recovering stored memories

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4
Q

What are the 2 theories of how memory works?

A

Information-processing theory
Parallel distributed theory

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5
Q

What is information-Processing Theory?

A

Information is stored and retrieved piece by piece and moves among 3 memory stores during encoding, storage, and retrieval.

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6
Q

What is parallel distributed theory?

A

Memories are stored as part of a large integrated web of information and represented in the brain as a pattern of activation across entire neural networks.

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7
Q

3 Stage of Model Memory:

A

Information enters our…
- Sensory memory, which holds everything we see (iconic), hear (echoic), taste, touch, and smell for a few secs. or less.
If we pay attention, it enters our…
- Working memory, which holds information for 30secs; capacity is 5-9 items.
If we encode the information, it enters our…
- Long-term memory, which stores information forever.

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8
Q

2 Ways to Encode:

A

Automatic processing - when you automatically remember something with NO effort.
Effortful processing - when you have to work to memorize something.

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9
Q

Transferring from Sensory Memory into Working Memory - What is sensory memory?

A

Memory involving detailed, brief sensory images/sounds retained for a brief period of time:
- A photograph viewed for a brief moment.
- A brief glance at a passing car.
- Random letters examined for less than a sec.

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10
Q

Transferring from Sensory Memory into Working Memory - What is working memory and rehearsal?

A

Working memory:
A short-term memory store for information you are thinking about right now; including:
- Recalled memories, such as a phone number.
- What you are reading.
Rehearsal:
Consciously repeating information to ensure it is encoded.

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11
Q

Transferring Working Memory into Long-Term Memory - What is long-term memory and Spaced practice effect?

A

Long-term memory - all of the information we have gathered that is available for use, such as acquired skills, people we know, and past things.
Spaced practice effect - facilitates moving working memories into long-term memory by rehearsing over time.
- Don’t cram! Studying a little bit over a long period of time is better for memory.

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12
Q

2 Types of Long-Term Memories:

A

Explicit Memory - conscious memories, such as your home address/date of birth.
- Semantic: memories for facts, today’s date, capital of Canada.
Implicit Memory - unconscious memories, such as learned motor behaviours and skills.

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13
Q

What helps Retrieval?

A

Retrieval cues - words, sites, or other stimuli that trigger a memory.
Context effects - we can remember things better where we first learned them.
Priming - one piece of information helps us retrieve other related memories.

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14
Q

Forgetting and Misremembering:

A

Encoding failure:
- Never learned it in the first place.
Storage failure:
- Biological problem (head trauma/Alzheimer’s)
Retrieval failure:
- The info was encoded and stored, but you cannot get it out of your brain!

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15
Q

What are 3 possible reasons for retrieval failure?

A

Decay theory
Interference theory
Motivated forgetting

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16
Q

What is Decay Theory?

A
  • Memory traces fade over time.
  • Based on research by Ebbinghaus, who was the first to scientifically study memory.
17
Q

What is interference?

A

Interference: New/old memories that block the ability to retrieve information.
Proactive interference: Old information blocks memory of new information.
Retroactive interference: New information blocks memory of old information.

18
Q

What are distorted/manufactured memories?

A

Memories are subject to distortions because we often have to reconstruct them.
3 factors that contribute to memory distortions are:
- Source misattributions
- Misinformation
- Imagination

19
Q

What happens in the brain?

A

The PREFRONTAL CORTEX is important in working memory.
….