Chapter 8

Question 1

Nonlinear TV

Answer 1

watching television on our own schedules, not the programmer’s

Question 2

Nipkow Disc

Answer 2

first workable device for generating electrical signals suitable for the transmission of a scene

Question 3

Pixel

Answer 3

the smalls picture element in an electronic imaging system such as a television or computer screen

Question 4

Iconoscope Tube

Answer 4

first practical television camera tube, developed in 1923

Question 5

Kinescope

Answer 5

improved picture tube developed by Zworykin for RCA

Question 6

Coaxial Cable

Answer 6

copper-clad aluminum wire encased in plastic foam insulation, covered by an aluminum outer conductor, and then sheathed in plastic

Question 7

Microwave Relay

Answer 7

audio and video transmitting system in which super-high-frequency signals are sent from land-based point to land-based point

Question 8

Spot Commercial Sales

Answer 8

in broadcasting, selling individual advertising spots on a given program to a wide variety of advertisers

Question 9

Personal Peoplemeter

Answer 9

ratings technology; a special remote control with personalized buttons for each viewer in the household

Question 10

Total Audience Measurement Index (TAMi)

Answer 10

measure of viewing of a single television episode across all platforms

Question 11

Sweeps Periods

Answer 11

special television ratings times in February, May, July, and November in which diaries are distributed to thousands of sample households in selected markets

Question 12

Share

Answer 12

the percentage of people listening to radio or of homes using televisions tuned in to a given piece of programming

Question 13

C3 Rating

Answer 13

measure of viewing of commercials that appear in a specific program within 3 days of its premier telecast

Question 14

Community Antenna Television (CATV)

Answer 14

outmoded name for early cable television

Question 15

Master Antenna Television (MATV)

Answer 15

connecting multiple sets in a single location or building to a single, master antenna

Question 16

Importation of Distant Signals

Answer 16

delivery of distant television signals by cable television for the purpose of improving reception

Question 17

All-Channel Legislation

Answer 17

1962 law requiring all television sets imported into or manufactured in the United States to be equipped with both VHF and UHF receivers

Question 18

Vast Wasteland

Answer 18

expression coined by FCC chair Newton Minow in 1961 to describe television content

Question 19

Network

Answer 19

centralized production, distribution, decision-making organization that links affiliates for the purpose of delivering their viewers to advertisers

Question 20

Clear Time

Answer 20

when local affiliates carry a network’s program

Question 21

Reverse Compensation

Answer 21

fee paid by a local broadcast station for the right to be a network’s affiliate

Question 22

Retransmission Fees

Answer 22

money a local cable operation pays to a broadcast station to carry its signal

Question 23

Off-Network

Answer 23

broadcast industry term for syndicated content that originally aired on a network

Question 24

Put

Answer 24

agreement between a television producer and network that guarantees that the network will order at least a pilot or pay a penalty

Question 25

First-Run Syndication

Answer 25

original programming produced specifically for the syndicated television market

Question 26

Stripping

Answer 26

broadcasting a syndicated television show at the same time five nights a week

Question 27

Premium Cable

Answer 27

cable television channels offered to viewers for a fee above the cost of their basic subscription

Question 28

Fiber Optics

Answer 28

signals carried by light beams over glass fibers