Chapter 8 Flashcards
Nonlinear TV
watching television on our own schedules, not the programmer’s
Nipkow Disc
first workable device for generating electrical signals suitable for the transmission of a scene
Pixel
the smalls picture element in an electronic imaging system such as a television or computer screen
Iconoscope Tube
first practical television camera tube, developed in 1923
Kinescope
improved picture tube developed by Zworykin for RCA
Coaxial Cable
copper-clad aluminum wire encased in plastic foam insulation, covered by an aluminum outer conductor, and then sheathed in plastic
Microwave Relay
audio and video transmitting system in which super-high-frequency signals are sent from land-based point to land-based point
Spot Commercial Sales
in broadcasting, selling individual advertising spots on a given program to a wide variety of advertisers
Personal Peoplemeter
ratings technology; a special remote control with personalized buttons for each viewer in the household
Total Audience Measurement Index (TAMi)
measure of viewing of a single television episode across all platforms
Sweeps Periods
special television ratings times in February, May, July, and November in which diaries are distributed to thousands of sample households in selected markets
Share
the percentage of people listening to radio or of homes using televisions tuned in to a given piece of programming
C3 Rating
measure of viewing of commercials that appear in a specific program within 3 days of its premier telecast
Community Antenna Television (CATV)
outmoded name for early cable television
Master Antenna Television (MATV)
connecting multiple sets in a single location or building to a single, master antenna
Importation of Distant Signals
delivery of distant television signals by cable television for the purpose of improving reception
All-Channel Legislation
1962 law requiring all television sets imported into or manufactured in the United States to be equipped with both VHF and UHF receivers
Vast Wasteland
expression coined by FCC chair Newton Minow in 1961 to describe television content
Network
centralized production, distribution, decision-making organization that links affiliates for the purpose of delivering their viewers to advertisers
Clear Time
when local affiliates carry a network’s program
Reverse Compensation
fee paid by a local broadcast station for the right to be a network’s affiliate
Retransmission Fees
money a local cable operation pays to a broadcast station to carry its signal
Off-Network
broadcast industry term for syndicated content that originally aired on a network
Put
agreement between a television producer and network that guarantees that the network will order at least a pilot or pay a penalty
First-Run Syndication
original programming produced specifically for the syndicated television market
Stripping
broadcasting a syndicated television show at the same time five nights a week
Premium Cable
cable television channels offered to viewers for a fee above the cost of their basic subscription
Fiber Optics
signals carried by light beams over glass fibers
