Chapter 5

Question 1

Ad-pull Policy

Answer 1

demand by an advertiser for an advance review of a magazine’s content, with the threat of pulled advertising if dissatisfied with that content

Question 2

Advertorials

Answer 2

ads in magazines and newspapers that take on the appearance of genuine editorial content

Question 3

Brand Magazine

Answer 3

a consumer magazine published by a retail business for readers having demographic characteristics similar to those consumers with whom it typically does business

Question 4

Circulation

Answer 4

the number of issues of a magazine or newspaper that are sold

Question 5

Controlled Circulation

Answer 5

a magazine provided at no cost to readers who meet some specific set of advertiser-attractice criteria

Question 6

Complementary Copy

Answer 6

newspaper and magazine content that reinforces the advertiser’s message, or at least does not negate it

Question 7

Custom Publishing

Answer 7

publications specifically designed for an individual company seeking to reach a narrowly defined audience

Question 8

Interruptive Ads

Answer 8

magazine ad copy that weaves through or around editorial copy

Question 9

Muckraking

Answer 9

a form of crusading journalism that primarily used magazines to agitate for change

Question 10

NFC

Answer 10

tag embedded in a magazine page that connects readers to advertisers’ digital content

Question 11

Magalogue

Answer 11

a designer catalogue produced to look like a consumer magazine

Question 12

QR

Answer 12

small, black-and-white squares that appear on many media surfaces that direct mobile device users to a specific website

Question 13

Split Runs

Answer 13

special version of a given issue of a magazine in which editorial content and ads vary according to some specific demographic or regional grouping