Chapter 8 Flashcards
1
Q
What is location ecomonies?
A
The economic benefit
2
Q
What is a global standardization strategy?
A
Business model of pursuing low cost globally
3
Q
What is a localization strategy?
A
A strategy to increase profitability by customizing the product to match the taste and preferences of the locals
4
Q
What is a transnational strategy?
A
Business model that simultaneously achieves low cost and differentiates the product offering across geographic markets
