Chapter 7 Flashcards
What is format wars?
Battle to control the source of differentiation and the value that comes with it
What is dominant design?
Common set of features or design characteristics
What is public domain?
Government or association-set standard of knowledge or tech that company can use freely
What is network effects?
The network of complementary products as a primary determinant of the demand on industry’s product
What are the strategies to win format war?
Ensure a supply of complements, leverage killer applications, aggressive pricing and marketing, cooperate with competitors, and license the format
What are the strategies to win format war?
Ensure a supply of complements, leverage killer applications, aggressive pricing and marketing, cooperate with competitors, and license the format
What is leveraging killer applications?
Applications or uses of new tech or product that is so compelling that consumers have to adopt them driving the competitors obsolete
What is razor and blade strategy?
Pricing the product low that it stimulates demand and pricing complements high - razor and blade, printer and ink
What is technological paradigm shift
Shift in new tech that revolutionalize the structure of the industry, dramatically change the nature of competition, and force companies to adopt the new changes