Chapter 7 Flashcards

1
Q

What is format wars?

A

Battle to control the source of differentiation and the value that comes with it

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2
Q

What is dominant design?

A

Common set of features or design characteristics

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3
Q

What is public domain?

A

Government or association-set standard of knowledge or tech that company can use freely

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4
Q

What is network effects?

A

The network of complementary products as a primary determinant of the demand on industry’s product

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5
Q

What are the strategies to win format war?

A

Ensure a supply of complements, leverage killer applications, aggressive pricing and marketing, cooperate with competitors, and license the format

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5
Q

What are the strategies to win format war?

A

Ensure a supply of complements, leverage killer applications, aggressive pricing and marketing, cooperate with competitors, and license the format

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6
Q

What is leveraging killer applications?

A

Applications or uses of new tech or product that is so compelling that consumers have to adopt them driving the competitors obsolete

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7
Q

What is razor and blade strategy?

A

Pricing the product low that it stimulates demand and pricing complements high - razor and blade, printer and ink

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8
Q

What is technological paradigm shift

A

Shift in new tech that revolutionalize the structure of the industry, dramatically change the nature of competition, and force companies to adopt the new changes

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