Chapter 7 Unit 2 Flashcards
International conglomerate
Industrial conglomerate
Conglomerate: a company that owns several smaller businesses whose products or services are usually very different.
The nightclub has a very fashionable clientele.
Developing a committed clientele can be more valuable that attracting new customers.
Clientele: all the customers of a business when they are considered as a group
This is just a fleeting visit.
New customers’ loyalty to a company’s products may be fleeting.
Fleeting: short or quick
Brand loyalty is a phsycological bond that, once established, is difficult to reverse.
There is a pressure on the council to reverse its decision.
Bond: connection
Reverse: change to its opposite
True brand loyalty differs from what some marketing researchers refer to as spurious loyalty.
Downright: especially of something bad , extremely or very great.
Spurious:
Shoppers complained about poor quality merchandise and high prices.
Merchandise: goods that are bought and sold.
Household staples such as milk, eggs, sugar, and paper products create little brand loyalty, with most consumers.
Staple: a basic household item
Even top quality is not enough on its own to forge a strong connection with a consumer.
The accident forged a close bond between the two families.
She forged a new careed for herself as a singer.
Forge: to make or produce something
Products that carry an endorsement from a celebrity forge a strong connection with consumer.
Celebrity endorsement…
Endorsement: the fact of a famous person appearing in an advertisement saying that they use and like a product
The campaign hasn’t received any political endorsement.
Endorsement: the act of saying that you approve of or support sth or someone.
People consistently purchase pricey items because of the perceived status those items confer.
It is a bit pricey but the food is wonderful.
Pricey: expensive
New technology was percieved to be a threat to employment.
How do you perceive your new role?
Perceive: have a belief about something, to come to an opinion about something.
The success of her book has given her unexpected celebrity status.
Status: an accepted or official position, especially in a social group.
I need some time to confer with my lawyer.
Confer: to exchange ideas on a particular subject , often in a order to reach a decision on what action to take.
The company has consistently outperformed its rivals this season.
Outperform: to do well in a particular job or activity compared to others of a similar type.
That is a worldwide phenomenon…
🌱
It is a luxury that prevails where people have more money to spend.
And did reason prevail over emotion?
Prevail, prevalence, prevalent:
to get control or influence
In china’s burgeoning economy, sales are soaring for certain top-of-the-line luxury cars after concerted efforts were made to promote them.
The company hoped to profit from the burgeoning communications industry.
Burgeoning: developing quickly
He is making a concerted effort to improve his appearance.
Concerted efforts..
Concerted: a concerted effort or attempt is determined and serious
Thr richer countries of the world should take concerted action to help the poorer countries.
Concerted: planned or done together for a shared purpose.
Advertising companies are always having to think up new ways to promote products.
The institute is intended to promote an understanding of the politics and culture of the Arab world.
Promote: to support sth, to encourage people to like , buy , do or support sth.
he has always had a thirst for adventure
They are taking advantage of chinese consumers’ thirst for ….
Thirst, thirst , thirsty , thirstily🌿
a strong wish
The continuing economic downturn.
A business downturn
Downturn: a reduction in the amount or success of sth, such as a country’s economic activity
A lot of companies have been adversely affected by the recession.
Recession: a period when the economy of a country is not successful and conditions for business are bad
