Chapter 7: The self Flashcards

1
Q

Self-concept summarises the …

A

Beliefs a person holds about their own attributes and how they evaluate themselves on these qualities

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2
Q

Components of the self (4)

A
  1. Content
  2. Positivity
  3. Intensity and stability over time
  4. Accuracy
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3
Q

Self-esteem refers to the..

A

Positivity of a person’s self-concept

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4
Q

Our conception of how we would like to be is referred to as…

A

Ideal self

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5
Q

Self-consciousness refers to one’s…

A

Awareness of self

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6
Q

Self-image congruence models suggest that we choose products when…

A

Their attributes match some aspects of ourselves or who we want to be

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7
Q

People who have an incomplete self-definition tend to complete their identity when they acquire and display symbols they associate with that role. This is known as the __________ theory

A

Symbolic self-completion

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8
Q

The extended self refers to the external….

A

Objects that we consider a part of us

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9
Q

Four levels of the extended self

A
  1. Individual level
  2. Family level
  3. Community level
  4. Group level
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10
Q

Freudian theory proposes that one’s personality stems from a fundamental conflict between…

A

a person’s desire to gratify their physical needs and the necessity to function as a responsible member of society

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11
Q

Freudian systems (3)

A
  1. Id
  2. Superego
  3. Ego
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12
Q

The freudian system that requires immediate gratification and operates according to the pleasure principle

A

Id

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13
Q

The freudian system that acts as the person’s conscience and internalises society’s rules

A

Superego

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14
Q

The freudian system that tries to balance the opposing forces between temptation and virtue

A

Ego

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15
Q

The identifiable characteristics that define a person are known as…

A

Personality traits

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16
Q

Big 5 personality dimensions

A
  1. Openness to experience
  2. Conscientiousness
  3. Extroversion
  4. Agreeableness
  5. Neuroticism
17
Q

5 Dimensions of brand personality

A
  1. Sincerity
  2. Excitement
  3. Competence
  4. Sophistication
  5. Ruggedness
18
Q

The extent to which a consumer holds strong, favourable and unique associations with a brand in memory is known as

A

Brand equity

19
Q

Schwartz values theory outlines a motivational continuum that is divided into 10 basic value types in 4 different categories..

A
  1. Self-transcendence
  2. Self-enhancement
  3. Openness to change
  4. Conservation
20
Q

Congratz Josh, you’ve finished!

A

You’re a super🌟