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MKTG1204 Midsemester Exam > Chapter 4: Consumer and social wellbeing > Flashcards

Chapter 4: Consumer and social wellbeing Flashcards

1
Q

Business ethics are rules of…

A

Conduct that guide actions in the marketplace

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2
Q

Business ethics are the standards against which most people in a culture judge what is..

A

Right/wrong and good/bad

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3
Q

A need is a…

A

Basic biological motive

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4
Q

A want represents…

A

One way that society has taught to satisfy a need

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5
Q

Do marketers create artificial needs?

A

No, it is difficult to create needs. Marketers create awareness that needs exist.

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6
Q

Is advertising and marketing necessary?

A

Yes, advertising is an important source of consumer information and helps reduce search time

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7
Q

Materialism refers to….

A

The importance people attach to worldly possessions

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8
Q

Materialists are more likely to value possessions for their ________ & _________ related meanings

A

Status; Appearance

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9
Q

High materialists link more of their ______ to products

A

Self identity

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10
Q

Provenance refers to the _______ of a product and a preference for _______ items

A

Origin; Authentic

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11
Q

Unethical or harmful marketing practices can link to 5 aspects of the marketing mix

A
  1. Product
  2. Price
  3. Promotion
  4. Distribution
  5. Packaging
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12
Q

3 types of responses you can take when you are dissatisfied with a product or service

A
  1. Voice response
  2. Private response
  3. Third-party response
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13
Q

Voice response occurs when you appeal to…

A

The retailer directly for redress

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14
Q

Private response occurs when you appeal to..

A

Friends and try to boycott the product/store

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15
Q

Third-party response occurs when you appeal to…

A

A third-party organisation to lodge a complaint or take legal action

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16
Q

Main body for consumer protection in Australia

A

Australian Competition and Consumer Commission (ACCC)

17
Q

The ACCC ensures that individuals and business comply with…

A

Australian competition, fair trading and consumer protection laws

18
Q

Single pricing is when products must clearly display…

A

A single price which is the minimum total cost of the product

19
Q

Single prices do not need to include (2)

A
  1. Delivery charges

2. Optional charges or extras

20
Q

Identity theft occurs when someone steals…

A

Your personal information and uses it without your permission

21
Q

Transformative consumer research promotes research projects that aim to…

A

Help people or bring about social change

22
Q

Social marketing uses strategies to…

A

Encourage positive behaviours and discourage negative behaviours

23
Q

Market access refers to the ability to…

A

Find and purchase goods and services

24
Q

3 issues regarding market access

A
  1. Disability
  2. Food deserts
  3. Literacy
25
Q

3 types of literacy

A
  1. Media
  2. Functional
  3. Numerical
26
Q

Triple-bottom line orientation refers to business strategies that strive to maximise returns in 3 ways…

A
  1. Financial bottom line
  2. Social bottom line
  3. Environmental bottom line
27
Q

Financial bottom line provides benefits to…

A

Stakeholders of the company

28
Q

Social bottom line provides benefits to..

A

The communities that the organisation belongs to

29
Q

Environmental bottom line tries to…

A

Minimise damage to the environment or improve natural conditions

30
Q

Green marketing refers to strategies that involve…

A

The development and promotion of environmentally friendly products

31
Q

Greenwashing occurs when companies..

A

Make false or exaggerated claims about how environmentally friendly their products are

32
Q

Consumer behaviour can be harmful to individuals/society in 5 ways..

A
  1. Consumer terrorism
  2. Addictive consumption
  3. Compulsive consumption
  4. Consumed consumers
  5. Illegal acquisition and product use
33
Q

Illegal acquisition and product use consists of.. (2)

A
  1. Consumer theft and fraud (shrinkage, serial wardrobers, counterfeiting)
  2. Anticonsumption (graffiti)

MKTG1204 Midsemester Exam (6 decks)

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