Chapter 4: Consumer and social wellbeing Flashcards
Business ethics are rules of…
Conduct that guide actions in the marketplace
Business ethics are the standards against which most people in a culture judge what is..
Right/wrong and good/bad
A need is a…
Basic biological motive
A want represents…
One way that society has taught to satisfy a need
Do marketers create artificial needs?
No, it is difficult to create needs. Marketers create awareness that needs exist.
Is advertising and marketing necessary?
Yes, advertising is an important source of consumer information and helps reduce search time
Materialism refers to….
The importance people attach to worldly possessions
Materialists are more likely to value possessions for their ________ & _________ related meanings
Status; Appearance
High materialists link more of their ______ to products
Self identity
Provenance refers to the _______ of a product and a preference for _______ items
Origin; Authentic
Unethical or harmful marketing practices can link to 5 aspects of the marketing mix
- Product
- Price
- Promotion
- Distribution
- Packaging
3 types of responses you can take when you are dissatisfied with a product or service
- Voice response
- Private response
- Third-party response
Voice response occurs when you appeal to…
The retailer directly for redress
Private response occurs when you appeal to..
Friends and try to boycott the product/store
Third-party response occurs when you appeal to…
A third-party organisation to lodge a complaint or take legal action
Main body for consumer protection in Australia
Australian Competition and Consumer Commission (ACCC)
The ACCC ensures that individuals and business comply with…
Australian competition, fair trading and consumer protection laws
Single pricing is when products must clearly display…
A single price which is the minimum total cost of the product
Single prices do not need to include (2)
- Delivery charges
2. Optional charges or extras
Identity theft occurs when someone steals…
Your personal information and uses it without your permission
Transformative consumer research promotes research projects that aim to…
Help people or bring about social change
Social marketing uses strategies to…
Encourage positive behaviours and discourage negative behaviours
Market access refers to the ability to…
Find and purchase goods and services
3 issues regarding market access
- Disability
- Food deserts
- Literacy
