Chapter 7 - The Renaissance Flashcards
The Renaissance
Means the “rebirth”. Originally referring to the period that began in the 14th and 15th century in Italy (Florence was the epicenter for art, Venice for graphic design).
Letterspacing / letterspace
Space between letterforms.
Alignment
The way in which parts of a letterform are synchronized with other letters in a typeface.
Trademark
A symbol to identify a person’s trade as a specialty.
Die cutting
A technique used to consistently cut an unusual shape out of a piece of paper.
Tip-in
Any aspect of a printed piece that has to be inserted or assembled by hand
Fleurons / printer’s flowers
Cast metal pieces with decorative floral designs.
Headings
Large type signifying a new chapter or separate verse.
Italic
A slanted typeface based on Italian script writing style.
Chancery hand
A form/style of writing used in government and commerce.
Geoffrey Tory
French “Renaissance Man”: publisher, printer, designer, illustrator, calligrapher, reformer of the French language. He developed the apostrophe, accent mark, and cedilla.
Apostrophe
Is a punctuation mark used in the alphabet to indicate possessiveness or to allow the omission of certain letters. (mother’s, don’t)
Accent
A mark used to indicate emphasis on a syllable. (resumé)
Cedilla
Is a hook added under certain letters to modify their pronunciation; as when a “c” is pronounced as an “s”. (façade)
Claude Garamond
A punch cutter who revolutionized typefaces with extraordinary legibility and clarity; his use of Roman fonts virtually eliminated the popular use of Gothic text.
