Chapter 17 - The Modern Movement In America

Question 1

American designer who applied dada elements and European typographic styles to American graphics in the early 20th century.

Answer 1

Lester Beall

Question 2

Russian-born, French-educated art deco illustrator; his images focused on elegance and high fashion. (1892-1990)

Answer 2

Erte

Question 3

What occurs when the printed matter of a page runs over the intended cut size.

Answer 3

Bleed

Question 4

Russian-born, French-educated designer; art director for Harper’s Bazaar. He used bleeds, cropping, and unusual juxtaposition to create a modern look for American magazines.

Answer 4

Alexey Brodovitch

Question 5

The manner of editing the space of a printed picture; how an image is cut or framed.

Answer 5

Cropping

Question 6

Was the largest and most ambitious New Deal agency, started by President Franklin Delano Roosevelt in 1935. The WPA employed Americans to carry out public works projects, including the construction of public buildings and roads; it also provided relief to unemployed artists to create art, drama, media, and literacy projects.

Answer 6

Works Progress Administration

Question 7

Painter with strong social conviction; he created graphics that addressed American & international social issues.

Answer 7

Ben Shahn