Chapter 7 Part 3 Flashcards
1
Q
Establish a “rapport” with respondent
Funneling questions
Unbiased questions
Clarifying responses
A
Interview Tools for Success
2
Q
Without trust the respondent may not reveal true opinions
A
Rapport
3
Q
Move from broad themes to a more narrow theme
A
Funneling
4
Q
Specific words or phases should not be overemphasized to elicit a particular response
A
Unbiased
5
Q
Communication technique to ensure that what you heard is actually what the respondent is trying to convey
A
Clarifying
6
Q
Inconsistent format Poor choice of words Open ended questions Overlapping categories Terms that cannot be understood by respondent
A
Survey mistakes to avoid
