Chapter 7 - Memory Flashcards
Memory
The ability to store + retrieve info over time
Are Memories Constructed or Recorded?
Constructed. New info comes through our senses + combines w/ existing info in our brains
Three Key Functions of Memory
Encoding, Storage, Retrieval
Define Encoding
Transforming what we think, feel, see into a memory code. (Usually requires attention)
Define Storage
Maintaining info in memory over time.
Define Retrieval
Bringing to mind info that has encoded into memory.
Summarize Encoding
~Attention; Focussing awareness on a narrowed range of stimuli or events
~Filer screens out most stimuli allowing only a select few to enter conscious awareness
Does Encoding Occur Earlier or Later
There is a debate. Cocktail party effect suggests later (Being able to focus on one conversation in a room full of people)
Early; During sensory input
Later; After meaning is processed
Who Created Levels of Processing
Craik + Lockhart
What are the Three Levels of Info Processing
1) Structural; Shallowest level. Emphasizes physical structure.
2) Phonemic; Emphasizes the sound.
3) Semantic; Deepest level. Emphasizes the meaning.
Define Semantic Encoding
Memory depends not only on what we sense at the time, but also what we think at the time.
What is the Best Type of Encoding + Which Two People Decided That?
Semantic encoding is better than structural or phonemic. (Craik + Tulving, 1975)
Define Enriched Encoding
There are dimensions that enrich encoding that can improve memory.
Name 6 Types of Enriched Encoding
Visual Imagery, Dual Coding Theory, Elaboration, Self-Relevant, Organizational Encoding, Survival-Related Encoding
Describe Visual Imagery (Enriched Encoding)
Storing info by turning it into a mental picture.
Describe Dual-Coding Theory (Enriched Encoding)
Memory is enhanced by forming semantic + visual codes, as either can lead to recall (Paivio, 1986)
Describe Elaboration (Enriched Encoding)
Linking a stimulus to other info at the time of encoding
Describe Self-Relevant (Enriched Encoding)
Deciding how or whether info is personally relevant.
Describe Organizational Encoding (Enriched Encoding)
Organizing info into the categories they belong in. (The relationships between them)
Describe Survival-Related Encoding (Enriched Encoding)
Encoding critical to our survival.
Define Storage
Maintaining info in memory over time.
What are the 3 Types of Storage?
Sensory, Short-term, Long-term
Define Sensory Memory
Holds info in its original sensory form for a few seconds or less
Two Types of Sensory Memory
Iconic Memory; Fast decaying store of visual info. Decays in 1 sec or less.
Echoic Memory; Fast decaying store of auditory info. Decays in 5 sec or less.