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AP Government And Politics > Chapter 7: Mass Media (Key Linkage Institution) > Flashcards

Chapter 7: Mass Media (Key Linkage Institution) Flashcards

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1
Q

Mass Media

A

Television
Radio
Newspapers
Internet

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2
Q

Image making

A

Critical using of staged media events

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3
Q

30-second presidency

A

Sound bites
Photo ops
Little substance

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4
Q

Trial balloons

A

Leaked info used to see political reaction

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5
Q

Yellow journalism

A

Bias in newspaper articles

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6
Q

Fireside chats

A

Press conferences on radio

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7
Q

Kennedy/Nixon

A

Debates showed importance of TV and image

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8
Q

Vietnam War and Watergate

A

Soured press on government (begins investigative era)

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9
Q

Narrowcasting

A

Cable and the internet now catering to a specific audience

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10
Q

Key roles of media

A
  • watchdog (keep government honest)

- horserace (election coverage based on who is winning, less substance)

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AP Government And Politics (11 decks)

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