Chapter 7: Intellectual Property Management in Innovation Flashcards
refers to creations of the mind
Intellectual Property (IP)
Intellectual property refers to creations of the mind such as
inventions, artistic works, designs, names, and symbols used in commerce.
o It gives the creator exclusive rights to use and benefit from their creations for a certain period.
Intellectual Property (IP)
Importance of IP in Innovation:
o Protects the rights of innovators and creators.
o Encourages investment in research and development.
o Fosters creativity by ensuring ownership and profitability.
o Prevents unauthorized use or copying of innovations.
Types of Intellectual Property
Patents
Trademarks
Copyrights
Industrial Designs
Trade Secrets
o Protect inventions or processes that offer a new way of doing something or solve a specific
problem.
Patents
Duration of patents
20 yrs
o Examples of patents
Pharmaceutical drugs, machinery, software algorithms.
o Protect logos, names, symbols, or designs that distinguish products or services.
Trademarks
Duration of trademarks
Can last indefinitely if renewed periodically.
Examples of trademarks
Nike swoosh, Coca-Cola logo.
o Protect original artistic and literary works, including books, music, films, and software.
Copyrights:
Duration of copyright
Life of the author plus 50–70 years (varies by jurisdiction).
o Examples of copyright
novel, a song, or a video game.
o Protect the aesthetic aspect of an object, such as its shape, pattern, or color.
Industrial Designs
o Duration of industrial designs
Typically 10–15 years.
o Examples of industrial designs
Unique furniture designs, car designs.
The process of identifying, protecting, and leveraging intellectual property to maximize its value for innovation and business growth.
Intellectual Property (IP) Management
Duration of trade secrets
No expiration as long as confidentiality is maintained.
o Protect confidential business information that provides a competitive advantage.
Trade Secrets