CHAPTER 5: IDEA DEVELOPMENT Flashcards
is the process of generating, refining, and evaluating ideas to
transform them into actionable opportunities.
Idea Development
It is a key component in the entrepreneurial and
innovation process that bridges the gap between ideation and execution.
Idea Development
Importance of idea development
- Facilitates innovation and problem-solving.
- Helps entrepreneurs align ideas with market needs.
- Encourages creativity and strategic thinking.
- Bridges the gap between raw ideas and executable business opportunities.
Stages in Idea Development:
- Idea Generation
- Idea Refinement
- Idea Evaluation
- Producing new and innovative ideas through brainstorming, research, and
observation.
Idea Generation
- Filtering and improving ideas to align with goals and feasibility.
Idea Refinement
- Testing the practicality, viability, and desirability of the refined ideas.
Idea Evaluation
Role of idea development in Entrepreneurship and Innovation:
- Provides the foundation for business opportunities.
- Supports competitive advantage by fostering unique solutions.
Sources of Ideas in idea development
Internal Sources
External Sources
Research and Development (R&D)
Benchmarking and Competitive Analysis
: Ideas originating from personal experience, skills, or insights.
Internal Sources
Examples: An artist starting a digital gallery based on their painting hobby.
Internal Sources
Ideas inspired by external factors such as trends, market gaps, or customer feedback.
External Sources
Examples: A technology startup creating apps for remote learning during the pandemic.
External Sources
Systematic efforts to create new products or processes.
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Research and Development (R&D)
o Example: Pharmaceutical companies investing for new medicines
Research and Development (R&D)