Chapter 7 - Influencing and Conforming Flashcards
Social Influence
The influence of other people on our everyday thoughts, feelings, and behavior
Conformity
The change in beliefs, opinions, and behaviors as a result of our perceptions about what other people believe or do
Informational conformity
The change in opinions or behavior that occurs when we conform to people whom we believe have accurate information
Private acceptance
Real change in opinions on the part of the individual
Normative conformity
When we express opinions or behave in ways that help us to be accepted or that keeps us from being isolated or rejected by others
Public conformity
A superficial change in behavior (including the public expression of opinions) that is not accompanied by an actual change in one’s private opinion
Majority influence
When the beliefs held by the larger number of individuals in the current social group prevail
Minority influence
When the beliefs held by the smaller number of individuals in the current social group prevail
Social power
The ability of a person to create conformity even when the people being influenced may attempt to resist those changes
Reward power
When one person is able to influence others by providing them with positive outcomes
Coercive power
Power based on the ability to create negative outcomes for others, for instance by bullying, intimidating, or otherwise punishing
Legitimate power
Power vested in those who are appointed or elected to positions of authority, such as teachers, politicians, policemen, and judges
Referent power
Power given to people to influence others because they can lead those others to identify with them (ex. admired or attractive people, persuasive leaders)
Expert power
A type of informational influence based on the fundamental desire to obtain valid and accurate information, and where the outcome is likely to be private acceptance
Leadership
The ability to direct or inspire others to achieve goals
