Chapter 7 & 8 Flashcards
p-card (procurement card or purchasing card)
A credit card used to streamline the traditional purchase order and invoice payment processes
smart card
A credit card-sized device with an embedded microchip to provide electronic memory and processing capability
electronic cash
An amount of money that is computerized, stored, and used as cash for e-commerce transactions
Secure Sockets Layer (SSL)
A communications protocol used to secure sensitive data during e-commerce
certificate authority (CA)
A trusted third-party organization or company that issues digital certificates
digital certificate
An attachment to an e-mail message or data embedded in a Web site that verifies the identity of a sender or Web site
personalization
The process of tailoring Web pages to specifically target individual consumers
meta tag
An HTML code, not visible on the displayed Web page, that contains keywords representing your site’s content, which search engines use to build indexes pointing to your Web site
storefront broker
A company that acts as an intermediary between your Web site and online merchants who have the products and retail expertise
market segmentation
The identification of specific markets to target them with tailored advertising messages
electronic exchange
An electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations
cybermail
A single Web site that offers many products and services at one Internet location
electronic retailing (e-tailing)
The direct sale of products or services by businesses to consumers through electronic storefronts, typically designed around the familiar electronic catalog and shopping cart model
identify theft
Someone using your identification information without your permission to commit fraud or other crimes
e-Government
The use of information and communications technology to simplify the sharing of information, speed formerly paper-based processes, and improve the relationship between citizens and government
consumer-to-consumer (C2C) e-commerce
A subset of e-commerce that involves electronic transactions between consumers using a third party to facilitate the process
business-to-consumer (B2C) e-commerce
A form of e-commerce in which customers deal directly with an organization and avoid intermediaries